Inform has created a suite of products for publishers that combines best in class video players and a best in class video library that offers flexibly for editors and improves user engagement. As a market leader in local and national news content, Inform’s solutions are designed to support the needs of editorial teams. Inform also works closely with the largest brand advertisers in the US and has established standards that provide best in class monetization for our partners who would like to leverage premium demand.
1. Headline Player and Companion Float: Partners use this in-story single embed player as a primary and secondary player solution for their editorial platforms. Companion Float page position is determined by publisher and users can choose to close player if they desire.
2. Sidebar Player: Partners use this fixed right-rail placement as an additional player solution for increased page monetization. Publishers position the sidebar player parallel to the text of the story to maximize user engagement and ad viewability. The content recommendations from the sidebar player are populated by playlists managed within Inform's Digital Media Exchange (DME).
3. Promo Player: Partners use this fixed mid-story placement as an additional player solution for increased page monetization. Publishers position the promo player in between early paragraphs in the story text to maximize user engagement and ad viewability. The content recommendations from the promo player are populated by publisher's article RSS feed, promoting users to click through to read an additional story on the publisher's site.