To access Analytics in Inform's Digital Media Exchange (DME), click the bar graph icon in the left-side menu.
Based on the credentials' access, the user will be able to toggle between Publisher and Provider Views from the dropdown menu in the top left corner.
Publisher View = Distribution
The Publisher View represents all metrics associated with video distribution on the publisher's site. For instance, video views will include all content distributed on the publisher's site, whether it is their own or a third party's.
Provider View = Content
The Provider View represents all metrics associated with video content across the Inform network. For instance, video views will include only views from the partner's own content, whether it ran on their site or was picked up by another publisher.
Please contact your Inform manager or PartnerSupport@inform.com for further clarification.