The purpose of this article is to explain to both a technical and business audience how Editor's Choice works.
Inform offers a groundbreaking automated video solution for digital publishers, to optimize viewer experience and revenue with ease. Editor's Choice allows publishers to dramatically increase video consumption by effortlessly automating the placement of relevant, engaging videos to existing stories.
What is Editor's Choice? (Also called 'One2Many')
Editor's Choice is the first publishing solution to leverage the collective decisions of thousands of digital editors to programmatically insert highly-relevant video matches into online articles. These decisions are recorded from manual placements made via Perfect Pixel across Inform’s vast publisher base, and converted into automatic video placements of the same content across the same stories. Publishers who have either avoided using dynamic placements in the past or relegated it to lower positions (where their audience will better tolerate matches made only by scanning key words on a page), can reap new value from automated placements via Editor's Choice. It's automation without automatons.
Your team will maintain complete editorial control by being able to manage all automated video placements or even set a matching threshold (Good, Better, and Best all having specific scoring minimums to place Editor's Choice video).
How Does Editor's Choice Work?
Editor's Choice looks at two things:
- The similarity of article text between one page and another
- Videos that are added by humans across inform's publisher-base (5,000+ digital properties)
When an Perfect Pixel, Editor's Choice placement makes a request for a video, that request is sent not only with the full title, description, and text, but also with a minimum 'gauge' or relevancy 'score attached to it--these determine both the number and relevancy of appropriate matches.
The Editor's Choice algorithm looks for a page with a semantic similarity score higher than the threshold set, that has a manually placed video, and has received at least 10 video views in the last 7 days. Passing these test criteria, Editor's Choice will then recommend a video with the highest article similarity score, which is then placed in-story.
Editor's Choice placement 'model' training happens every hour.
There are three relevancy thresholds:
- 'Good' - Mostly relevant; proprietary score of .50 or bove
- 'Better' - Directly relevant; proprietary score of .75 or above
- 'Best' - Highly relevant; proprietary score of .90 or above
That's great, but I'm not seeing matches. How come?
- Inform's algorithm has not found a match scoring above the set threshold
- There may be issues with parsing your webpage and text-based metadata
- There is currently a delay of 1hr for a video to enter the Editor's Choice system; it may take up to a hour for that match to be leveraged by the decisioning system.
- The video must get 10 views on the page it was added to in order to enter the Editor's Choice system.
- Inform system malfunction
Inform, Inc.'s algorithm is proprietary information, and unique to our machine-learning and decisioning development efforts. More detail may be provided by request, but we reserve the right to withhold details on intellectual property.