Your custom branded Studio Page is an effective way to monetize your social media engagement. Driving traffic back to your site via the Studio Page presents the opportunity for increased video views and revenue from preroll ads.
For instance, in a breaking news situation, before you have the chance to publish and embed video into an article on your site, you could first post a link to a video on Facebook using the Inform Studio Page link in the Digital Media Exchange.
1. From the "Videos" page in the DME, select a Video Card and click the share icon at the top-right corner of the video player to "Go to Studio link."
2. By default, you will be redirected to an Inform-branded Studio Page with the link to that unique Video ID.
3. To redirect users to your own Studio Page, simply edit the domain name in the URL. For instance, Richmond Times Dispatch's Studio Page is video.richmond.com. So, changing the root domain from video.inform.com to video.richmond.com will allow bring users to that video on Richmond's Studio Page.
4. After customizing your link, you may post across your social channels to bring users back into an environment that you can monetize. Simply copy the URL and past it into your post.
This strategy may also be applied to video content that does not necessarily get embedded into its own article. Simply use the link button to populate and promote on your Studio Page. Please contact your Inform manager or PartnerSupport@inform.com for more information.